D2 foto Damian Heinisch

In the summer of 2010 the Norwegian D2-magazine asked me to do a photo assignment on Chinese copies of exclusive items. The perfection of copying those exclusive items has come so far, that you can’t distinguish those from the originals. The serious problem is that those copies are not just creating an enormous harm to the industry, but also sponsoring the mafia.

I was called in straight from the beginning of the creative process. The art direction wished to keep it simple and place the style within the advertising world. My challenge was to keep the beauty and ad-perfection of the faked items, but still show them with a slightly mean or bitter twist. A James Bond-watch became a scorpion, the Hermes bag a bitter smiling clown, and finally the world renowned Mont Blanc pen falling down like used machine gun bullet shells.

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Damian Heinisch, Leica S