It is no secret that advertisement knows no limits. We got used to work on campaigns in the summer about christmas, and in december the easter bunnies got delivered in front of our studio door. Summer in winter and autumn in spring. Here it comes : Another assignment for Sunniva.
Sunniva Premium is an exclusive orange juice produced by the Norwegian brand TINE. To show the effort of the whole process of creating the juice, the advertising office McCann launched a campaign displaying several stages of the production. Each motive symbolizes in a humoristic way one step of the quality chain and stayes on print for a couple of weeks, followed by the next motive.